Privacy Policy
Last Updated: May 2026
This Privacy Policy explains how Heimdall Insights Ltd ("we," "us," or "our") collects, uses, and protects your personal data when you visit our website to purchase market reports or contact us via our web forms.
As a UK-based company, we process your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Data We Collect
We only collect the minimum amount of information necessary to fulfill your order or respond to your inquiry:
- Identity & Contact Data: Name, business name, and email address.
- Transaction Data: Details about the market reports you have purchased.
- Technical Data: IP address and browser type.
- Communication Data: Information provided in the "Subject" or "Message" boxes of our contact forms.
2. How We Use Your Data
| Purpose | Type of Data | Legal Basis |
|---|---|---|
| Fulfilling your order | Name, Email, Payment confirmation | Performance of a Contract |
| Delivering reports | Email address | Performance of a Contract |
| Responding to inquiries | Name, Email, Message content | Legitimate Interests |
| Legal compliance | Transaction history | Legal Obligation |
3. How Your Data is Shared
We do not sell your data. We only share information with trusted service providers essential to our operations:
- Payment Processors to securely handle your transaction.
- Static Form Providers to process contact form submissions.
- Email Service Providers to deliver purchased market reports.
4. Data Retention
- Transaction records are kept for 6 years to comply with UK tax and accounting laws.
- Contact form inquiries are kept for 2 years unless they result in an ongoing business relationship.
5. Your Rights
Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:
- The right of access: You have the right to ask us for copies of your personal information.
- The right to rectification: You have the right to ask us to rectify information you think is inaccurate or complete information you think is incomplete.
- The right to erasure: You have the right to ask us to erase your personal information in certain circumstances.
- The right to object to processing: You have the right to object to the processing of your personal data in certain circumstances.
- The right to data portability: You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at privacy@heimdallinsights.com if you wish to make a request.
6. Contact Us
Heimdall Insights Ltd
101 King's Cross Road, London, England, WC1X 9LP
Email: privacy@heimdallinsights.com